Maybe this is obvious, but it's so important. Tell your customers what you do and why it matters. Be welcoming and invite them to connect with you.
You'll want to keep your video brief. Most videos are between 15-30 seconds. Be sure to experiment with a few different messages to see which triggers the most engagements. Once you have it ready, add it to your widget.
Your video should be a square. This means the aspect ratio should be set at 1:1. Almost all video recording software will let you change the aspect ratio, but if you'd like us to help, just send us a note.